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Village Fashion

A passion for fashion

Posted on May 22 2007 at 1:28:50 0 comments

Hollywood Collections

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Sally Oldaker discovers the glamorous evening wear at Hollywood Collections…

If you’re going to be attending a summer ball, a wedding or another glittering occasion this season, and you’re anxious to stand out from the crowd, you’ll find a vast selection of seriously stunning evening gowns at Hollywood Collections in Barnt Green.

The long-established boutique is a favourite with discerning ladies from the village and far beyond, offering the latest collections from top designer labels plus expert styling advice from owner Samantha Stanley.

Samantha has spent her entire career in the fashion industry and her passion for clothes – especially Italian designs – means she is dedicated to sourcing the most gorgeous and unusual garments for her customers.

She often buys with certain clients in mind, having come to know their individual tastes and requirements over the 11 years since the shop opened – and for a truly personal service, she can guarantee exclusivity on many gowns by keeping a record of who buys which dress for which occasion, ensuring that two women don’t turn up at the same event in identical dresses.

“I usually buy only one or two styles of a dress, or one of each size,” Samantha explains. “The last thing customers want is to spend money on a beautiful dress, only to see someone else wearing it too!”

One of the most exciting (and affordable) collections in-store is Jovani, which offers pure movie-style glamour for evening, prom and cocktail wear. Hollywood Collections is listed as a stockist on the Jovani website (http://www.jovani.com), where customers can view the entire collection and ask Samantha to order a particular garment.

The fabulous Alberto Makali label is also perfect for VIP events, with extravagantly-designed evening wear in a diverse colour palette – many dresses are also hand-beaded for a shimmering look.

As well as evening wear, Hollywood Collections also stocks a large range of smart and casual clothing that’s sure to get you noticed.

Cappopera, a favourite with Italian celebrities, is a fun and glamourous collection famous for its exceptionally well-cut jeans, while Pianura Studio offes eye-catching separates with wonderful detailing and vibrant colours.

Contemporary knitwear and separates are provided by the Gazebo and She’s So labels, with unusual shapes and high-quality fabrics, and the boutique is the only one in the Midlands to stock the Richmond X and Denim collections.

Samantha introduces new ranges to Hollywood Collections every season, and this summer sees the arrival of the Tricot Chic label – the luxury Italian designs feature exquisite cut and detail, and savvy customers are already placing orders for the autumn/winter collection.

There’s also the quirky yet wearable Vassalli brand, which encapsulates all the current fashion trends at very attractive prices.

Hollywood Collections offers a free alteration service on all new stock, a real bonus for petite ladies who may require major alterations. The seamstress, whose background is in the highly-skilled area of pattern-cutting, has worked for the boutique since its inception and therefore knows the collections inside out.

Another special touch is the interest-free wardrobe account, whereby clients can take up to six months to pay for their purchases.

Samantha’s expertise in creating the perfect outfit has led to her being invited to do styling for catwalk shows – she has dressed some of London’s top models and the twins from Celebrity Love Island.

She also arranges annual fashion shows for charity, featuring samples from London before they are available in the shops.

Hollywood Collections
91a Hewell Road, Barnt Green
0121 447 7609


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