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Village Fashion

Lead us into Temptations

Posted on October 22 2007 at 10:34:58 0 comments

Temptations

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Prepare to be tempted as a new lingerie boutique opens in Barnt Green, writes Sally Oldaker.

Barnt Green is known for its great selection of fashion boutiques, but women seeking high quality lingerie to accompany a new outfit have had to travel a bit further afield – until now, that is.

The arrival of Temptations has filled that particular gap in the local market, bringing a fabulous range of lingerie, swimwear and nightwear to the village centre and aiming to entice women who might otherwise have gone to a department store.

The Barnt Green shop, housed in the premises vacated by The Rooms salon, is the second branch of Temptations in the region – the original has been trading in Knowle for more than 20 years, run by Kim Dewsnap and Chris Westwood for the past three.

The women immediately stamped their own mark on that shop, introducing some top brands and creating an elegant yet friendly ambience, and this formula proved so successful that Kim and Chris decided to open in Barnt Green as well.

“One of the things we love about working in Knowle is the sense of community, and we think that Barnt Green has a similar feel,” Kim explains.

“Since it already has several dress shops, as well as attractions like the deli and cafe, the presence of a lingerie boutique will make the village into a destination shopping area – women will be able to find everything they need in one place.”

Temptations provides not only a wide selection of lingerie, but also a personalised shopping experience which is lacking in larger or chain stores. Kim and Chris pride themselves on their knowledge of what their customers want, and on making them feel at ease in the rather intimate world of underwear.

“I think many ladies are fed up with shopping at department stores, and they do appreciate a more personal service,” Kim continues. “At Temptations, we know exactly what we have in stock, and we genuinely enjoy meeting new people and having a chat.”

Kim and Chris originally got into lingerie – as it were – when they had trouble finding attractive and well-fitting bras on the high street, and realised that many other women must encounter similar problems.

According to recent research, seven out of ten women are wearing the wrong size bra, and Temptations aims to help these women to make the most of their assets by only using properly-trained fitters – as well as providing support (pun intended) for larger ladies who may not have the confidence to try on lingerie at a busy high street store.

The beautifully-appointed new shop offers lingerie for a variety of budgets, from popular brands like Passionata, Chantelle and Fantasie to prestigious labels such as Lejaby, Primadonna and Aubade. Swimwear by Gottex, Verde Veronica and La Perla is available – ideal if you’re jetting off for a bit of winter sun – while gorgeous nightwear by Feraud and Italian label Luna di Setta would be a great Christmas gift.

“We try to cater for as many tastes as possible – from people who want everyday underwear to women who like to treat themselves,” says Kim.

This emphasis on customer service, as well as the amount of beautiful garments to choose from, is sure to make Temptations just as successful in Barnt Green as it has been in Knowle.

Temptations
47 Hewell Road, Barnt Green
0121 447 8088

21 St Johns Way, Knowle, Solihull B93 0LE
01564 778292


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